The Role of Retail Logistics in E-Commerce Fulfillment
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The Role of Retail Logistics in E-Commerce Fulfillment
In this digital landscape, online shopping has taken the market by storm. And in order to keep pace with the rising orders, logistics companies are playing a critical role in delivering quality services to the end customers. There is no doubt that behind every successful e-commerce brand, there is a reliable logistics partner that helps to fulfill the orders.
One such partner is Kusshal Loggistics. From storing inventory to shipping parcels on time, managing returns, they ensure that the backend runs without friction. And for any growing e-commerce brand, that’s the kind of support that builds trust.
Warehousing Is Where It Begins
Every e-commerce journey starts with warehousing. If the warehouse is not organised, deliveries will be late. If stock is misplaced, the wrong item will reach the customer. That’s why warehousing is more than just storage.
Kusshal Loggistics manages over 2.5 lakh square feet of warehousing space. They handle 5,000+ SKUs daily. They provide warehousing services under dedicated warehouses and shared warehouse as well. Others also use in-plant warehousing, in which the inventory remains within customer’s own facility but is controlled by Kusshal.
They took charge of a 1.25 lakh sq ft warehouse of a major fashion brand in February 2024. By that time, things were not good. It was the order of the day to have stock mismatches, daily delays, and increasing complaints. Kusshal intervened to alter that.
Fixing Inventory Was Step One
When Kusshal took charge, they discovered a 25% mismatch in inventory. That meant products were either missing or listed incorrectly in the system. This was affecting both customer experience and order volumes.
Thus, the team began with a full inventory. They applied scanners to match every product with a physical location. They have implemented device-based picking. They labelled bins to prevent confusion. In a matter of weeks, the inventory accuracy increased to 99.5%.
Returns Were Not Handled Well
Returns are a common occurrence in this fashion brand, just like in any other online business. However, there was no adequate mechanism to handle them. Products were returned and lost, or not followed up.
Kusshal fixed this by building a structured returns process. Every return was scanned. Each item was matched with its original order. Products were either restocked or flagged for disposal. This helped the client cut down on refund errors and reduce return-related complaints.
Labour Was High, but Output Was Low
Before Kusshal’s entry, the warehouse had more than 100 people on the floor. But despite the large team, order fulfillment was slow. Mistakes were frequent. Productivity was below average.
Kusshal restructured the workflow. They cut the team size. But they didn’t compromise on service. In fact, performance improved. The warehouse could now handle more than 15,000 units per day, compared to just 8,000 earlier. That’s a big shift without extra cost.
Picking and Packing Was Tightened
One major problem in the earlier setup was picking and packing. Wrong items were packed. Labels were mixed up. Boxes were shipped with missing products. This caused daily escalations.
Kusshal stopped that. They installed CCTV in packing areas. They made sure that every order was selected in the correct bin. Boxes were labeled. A checklist was used to ensure that contents were verified before sealing. Following these measures, complaints reduced to 5-10 per month as opposed to 40-50 per day.
Dispatch Became More Reliable
Once orders were packed, the next step was dispatch. This had to be timely. Delays here would mean delayed deliveries to customers.
Kusshal created a clear schedule. High-priority orders were picked first. Orders for marketplaces and D2C were separated to avoid mix-ups. Reports were shared every four hours, so the client had real-time visibility into what was going out. This transparency helped build more confidence in the process.
Transport Was Handled End-to-End
Logistics is not just warehousing. Deliveries matter too. And Kusshal had that covered. They offered full transportation support across India.
Their base at Bhiwandi acts as a hub. From there, they send trucks to every corner of the country. Small loads are sent in 10 or 14 ft trucks. Large shipments go in 25MT and 33MT trailers. Every vehicle is GPS-enabled. Clients can track movement at any point.
For Local Deliveries, Milkrun Worked Well
In cities, Kusshal uses a milkrun model. This means one vehicle makes multiple stops based on planned routes. It cuts cost and saves time.
They usually load the vehicles at night and dispatch them early in the morning. This helps avoid traffic and no-entry restrictions in urban areas. They also provide labour with trucks if unloading support is needed. This service is used by clients in FMCG, fashion, pharma, plumbing, and electronics.
EXIM Was Also Taken Care Of
For clients who import or export goods, Kusshal handles that too. They manage shipments from JNPT port to different parts of India. Both 20-ft and 40-ft trailers are available. Cargo loads from 7MT to 28MT are moved based on need.
Reverse Logistics Was Fully Tracked
Kusshal also helps with returns from customers or retailers. Every return is tracked at the SKU level. The items are inspected and then either added back to stock or returned to the vendor. Nothing is lost in the process. Everything is accounted for.
Technology Powered the Operations
Kusshal uses Warehouse Management System (WMS) and Transport Management System (TMS) to monitor each step.
The WMS handles inbound orders, picking, dispatch, and returns. It supports live dashboards and automated reports. The TMS plans routes, assigns vehicles, and sends alerts for dispatch and delivery. Everything is digital. Everything is real-time.
They Offered More Than Just Execution
Kusshal is not just a service provider. They also help brands design smarter warehouses.
Because they manage actual operations every day, their advice is based on what works. Not just what looks good on paper.
Their Warehouses Were Built for Scale
Kusshal’s facilities are designed to handle volume. Warehouses are 25 to 45 feet high. Racks and block storage are used efficiently. Equipment like electric forklifts, dock levelers, Racks, and CCTV are standard. These help clients scale during festivals or high-order periods.
Their Core Beliefs Were Clear
Kusshal runs on one clear principle: do the right thing, even when no one is watching.
They focus on quality, accuracy, and discipline. Their teams are trained to act with integrity. They value consistency. They also give back to the community. Regular CSR includes support for employees and food donations for animals.
This mix of ethics and execution is what sets them apart.
The Fashion Brand Saw Real Results
After Kusshal took over the operations, the changes were visible: